It had not helped much. Also the new X-type Estate did not push sales of Jaguar to
the amount needed to work profitably. And the next new model, the XK, will find
lovers, very sure, but a car of this class isn't suitable to attract enough new buyers.
Thus, recovering of the Coventry-based company will take time. The bosses anticipate the
turnaround for the year after next year, which doubtlessly presupposes a clever management
regarding costs and also model range. Owner Ford seems smart enough to give plenty of rope
in future to preserve Jaguar's authenticity.
This is why all cars will be underpinned by a Jaguar platform, instead of ones from Ford or
Lincoln, as previously considered.
Naturally that also applies to the new XK. Although it's
going to share many parts with Aston Martin cars.
No problem, but some Jaguar lovers are very disappointed that the dashboard, shown on the
Advanced Lightweight Concept, is going to look very Aston-like.
Apart from a few details,
the production model will come out in the style of the concept car. Rear lights' partition
is going to change, as an example.
That detail could court further resentments as the final
version will be characterised by a mix of round and angular clusters, not very Jag-like,
looks more like those of the latest VW Sharan.