CS Concept - sketch


No Compromises in the Upper-Class Salon Segment
In the luxury salon class, the 7-series is well-established. Only problem with it is that the Bavarians have to combine exceptional sportiness - what BMW buyers demand - and comfy but heavy luxury goodies on the same car. The recent Seven seems too cum-
bersome to meet the image of the brand. But, the car makers from Bavaria's state capitol don't accept compromises any longer and are going to offer three options that are very different in their characters.


7- and 8-Series to Get a Sporty Wrapping
First one is the 8-series, a 4-door coupe in CLS-style. Looking like a flat sedan, it is going to be a typical BMW car with staggering dynamic driving manners - just like a bigger M5. The all-new 7-series will provide more room and a softer ride too keep up with the S-class. Nonetheless, this one will possess a more elegant car body than the current top-of-the-range BMW. Both will possess design cues of the recently shown design study, CS Concept.


A Rolls Royce Twin Brother: The Long Wheel Base Seven!
While the short wheel base model is going to feature a progressive and emotive exterior, the LWB version shall aim at conservative-minded customers by a more simple yet representative exterior. Not only will it get a more individual car body, it's platform is also intended to be used as a basis for a smaller Rolls Royce car. So the LWB Seven could be the better Mercedes!? Maybe!?
In any event: Stuttgart will have
to watch out!


X6 concept - sketch


The Competition is Getting More Severe
BMW target for getting closer to Mercedes and pretend as if they ignore Audi but they can't afford this. Audi have started occupying typical BMW values and although the brand isn't a globally established premium make, they're constantly approaching in terms of prestige. Lexus are also a serious rival that directly attack them in some segments. Jaguar might be weak in the moment but, a new owner could change this. However, Munich's motto remians: Attack is the best form of defence!

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These are the Considerations of Other Luxury Car Makers:
M A Y B A C H ......................................................... check the options for a further model
M A S E R A T I ........................................ want to extend their range by new model lines
B U G A T T I ....................................................................... is there another car to come?
P O R S C H E .................................that's what Stuttgart will offer in the 4-door segment


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