Considering this number it might not be fair to call it a bargain. Volkswagen
have produced a milestone in automotive history and a masterpiece of engineering, and
included the most extensive care for it, for a fraction of the real price of the
overall package. As we said, Volkswagen don't earn money with the Veyron or the make
Bugatti. And it seems safe as houses that they won't do so in the next fifteen years.
CEO Herr Bernd Pitschesrieder is of the opinion that the Veyron project highlights the
skills and know how of VW. And he adds:' other companies use Formula 1 for that, however
our Bugatti project doesn't cost more than many spend on one Formula 1 season'. Pre-
he is right, nevertheless the effect on VW's reputation won't be a significant one since
people know that there's a big difference between projects and vehicles like these and those
cars that can be bought at the dealers.
So it seems that the return on investment will be very little. A nicer body and a Lamborghini
or Bentley tag would at least traumatise the competitors. So Bugatti stands out from any other
brand, as the world's most exclusive car make with the world's fastest car. This is fantastic!
But in this way it will remain a big loss for the balance of Europe's biggest car maker.