Maybach have lately presented a Landaulet version of the 62 S which is just a further
derivation of the 4-door sedan series. The Sindel-
fingen-based sister brand of Daimler
AG would like to add a further model to the programme which is more than difficult as
it has to help earning money instead of losing even more capital on the make. What can be
done to make it profitable? Is there a solution?
Since main competitor Rolls Royce have already launched a two-door line, Sindelfingen
prefer keeping themselves out of this segment. Instead they're checking the feasibilities
of some 4-door models. And, the Mercedes-Benz programme has a lot of suitable platforms
for that. But also a current Maybach model could be a basis for additional offers: A
hand-built convertible of the short wheel base model 57 and a flatter derivation of it in
The latter is said to be the more promising approach of both when it comes to the number
of marketable cars but, it's very unlikely to be realised though. These cars could also
base on the recent S-class, having even more parts of the Mercedes flagship. Albeit the
idea would make it cheaper and it could also rise revenues, its acceptance is quite questionable.
The trick could easily damage the exclusivity of the make and that way the brand's image.
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