MERCEDES BENZ DESIGN SPECIAL [Mercedes CL dashboard]




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THE DESIGN OF THE NEW CL-CLASS
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DESIGN SKETCHES FOR THE CL
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Whereas Renault claim to be 'createur d'automobiles' and Cadillac once had the motto 'Standard of the World', Mercedes Benz - the inventor of the motor car - used to prove their outstanding position by exceptional quality and innovative features for decades, and became a legend this way. But the Americanisation of the German economy has also infected the house in the 1990s and it did not good to
them - as expected.
DRAFTS FOR OTHER MODELS <
Apart from burning tons of money by point-
less acquisitions, merging with Chrysler and particularly chancy diversifications of the line up, the Stuttgart-based auto maker have also neglected the reliability and built-quality of their pro-
ducts to the supposed benefit of the shareholder value, which began ruining their achieved reputation. Now the company intends to run a back-to-the-roots strategy. Also regarding design, something went wrong in the past and will change in the future.

In this special on the styling of Mercedes Benz cars, we explain some backgrounds by means of the new CL-class, present some stylistic approaches to the big coupe, drafted by the Mercedes design studios, provide some bashing commentaries on last years' kitschy dash boards as well as we're showing even more drawings with unknown details, conceived for today's Mercedes cars but never put into production. Please select at the menu what you would like to view - or just start >here


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