The midsize crossover vehicle segment
is anticipated to be next
years' most boom-
ing one. Almost every car maker plans launching at least
one respective model to get its share off the rapidly growing niche. But for
some car makers it could be more than just complying with requirements.
It's an opportunity for them to get closer to the highly reputed global establishment in the
premium class: BMW, Mercedes, Jaguar. Whereas Mercedes-Benz and Audi are
currently preparing offers for this class, BMW is reputed to be a pioneer
with the X3.
The fact that Land Rover have already introduced the second
generation of their compact SUV, the Freelander, remains largely ignored, unfortunately.
spective buyers of such
products are less conservative and younger than aver-
many hope for capturing market shares from premium car brands.
Cool designs and innovative details
should allure the open-minded clientele. The most promising ones have more
in common than just the first three
letters of their names: 'VOL'! Both are also establishing very indi-
languages in the moment
- after excelling at the strictest Bauhaus architecture on cars in previous century's last decades.
And the contenders are long-established and have good reputations. Volvo
is known for solid and extraordinary safe cars, Volkswagen for mass-produced German
Nonetheless, that never turned out enough for making their names sounding as
sing as that of upper-class makes, such as Jaguar or Mercedes-Benz.
With the SUV and the newer crossover fashion, the com-
petition is now being
extended to segments beyond the classic tri-box layouts.
Here, trends and variability could be as decisive as the traditional values:
comfort and durability And, remark-
ably, the success of both the Swedish XC90 and
the German Touareg had shown that the segment of expensive premium SUVs is a good territory
for the two attackers.
Both companies have recently
introduced their new compact crossover vehicles in the shapes of concept cars and
they were pretty close to the production versions.
So we dare drawing a comparison
yet before they are out. Our earliest pre-launch com-
parative editorial ever.
> Read it