With the Black Bess, Bugatti lately launched another special edition
of the Veyron. Meanwhile the number of such special editions seems
countless. And it's sure that the latest one won't be the last one,
as it is the fifth out of a series of six so-called Legend Editions.
Admittedly, Bugatti designed the Black Bess with a remarkable passion for
details, especially the interior. So it seems for sure that there will be some
collectors ready to transfer the price of over 2.15 Million Euros to Molsheim.
Finally the previous cars of the Legend series were sold out. Over 2
Millions is pretty much for a car - even for a super car. Nevertheless, Volkswagen will not
earn any money on it. An estimation says Wolfsburg loses round 6 Millions on each
car at the normal price. Even though that number is in U.S. Dollars and the
Black Bess is far more expensive than the one million standard model, it does
not seem like a good deal.
Right from the start the Veyron car was considered being just a vanity project
and it was never expected to bring money in. With it, Volkswagen just wanted
to strut their stuff. Considering there would be an image transfer and they always
kept themselfes off from the expensive Formula 1, the project appeared
maintainable. But even taking this into account, things might not run as smooth as Wolfsburg
had hoped for.
Set to define the benchmark in the super car field, it is kind of a disgrace
that the small Swedish company of Koenigsegg keeps up with them. All the more
the Swedes have to earn money on their car – in contrast to Volkswagen. And
Bugatti doesn't seem self-assured but undecided. Despite of last year's
announcements, concept cars and rumors, they have nothing but this 10-year-old
Veyron model which seems unsalable if they wouldn't come up with all those one-off
versions and special editions they frequently launch. Reportedly there a many
standard Veryons still waiting at the Molsheim Manufacture for some one
who buys them.
Indeed, it seems the Veyron losts its thrills. Even if they would find some more
horses in the depth of the sixteen cylinders, it wouldn't conceal the obvious
signs of decrepitude. Styling of competitiors' cars is more modern and inspired,
other luxury brands (like Lambo and Ferrari) appear more vital and Koenigsegg's
competitiveness is a kind of embarrassing to Wolfsburg too.
Nothing but a new car could change this. But, recently VW decided to keep their
fingers off a Bugatti 4-door saloon as shown with the Gablier concept. Such a
car would water down their philosophy, they stated. If they are of this opinion, the
same might go for a smaller sports car with the red oval moniker. What's finally left
is a successor for the Veyron. Time will tell whether Bugatti really gets it righ.