Lexus' stand at the AMI 09 is large enough to present the entire line up,
however they restricted the exhibits to the this year's newnesses: The RX
and the IS series' cabrio coupe model. Between the cars displayed in white,
a piano player is entertaining visitors acoustically. The appearance might
be restraining, but pleasant.
After all Lexus show how to present themselves properly without spending
much money. But the interest in the exhibits is low. Sparking interest is
generally very difficult here for a car maker that competes with native
premium brands such as Mercedes and BMW; not matter how good the cars are.
Many might not even have spotted that the RX is a new car, this model is
simply to rare in Germany. The IS cabrio coupe is more striking. No matter
with or without roof, to us it seems nicer than it did on the first photos
we've seen. We think it's a bit of a pity that people appreciate Lexus'
stand that little.