With Mercedes-Benz and Lamborghini two prestige
brands have recently launched
special editions featuring matt paint finishes. Remar- kable is that they
aren't intended as bargains to push sales. Instead
they've got the finest and most expensive materials inside, and respectively
formidable price tags too. Meaning, it is about exclusivity and
fashion here.
We expect further editions of other car makers to come with matt finishes. Colours
aside, dull paints will be a new fashion. Of course,
traditionalists, meaning lovers of classic luxury, won't warm towards to that but we are
talking about trends and
traditionalists never warm to new fashions at all. Anyhow we think that kind of paint
is going to be a new item on tomorrow's option lists.
Not only it's hip since years in the tuning scene - which might be the initial
reason indeed - there's another factor that promotes it: Muted exteriors would
perfectly match the spirit of forthcoming times of recession and less glamorous
prospects. Visual reticence will partially supersede shiny bling and demonstrative
appearances on the roads. Cabins might be laden with comfortable goodies,
however, luxurious ambience are going to be wrapped up in more restraining
outer skins.
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