Black is beautiful but British racing green is not bad too. Many
people also outside of Great Britain love this traditional British
racing paint and cars covered by this colour as well. Jaguar has
launched several smaller vehicles in the last years to serve
enthusiasts and the cats' offspring poached - admittedly - not
unsuccessfully in beats formerly reserved for German tribes.
But, as a result of their expansion, Jaguar also made or had to make
too much concessions. Features such as the new X-type's front wheel
drive and its rear window crank handles were certainly nothing
expected of a noble Jag.
Fatally, this deficiencies could make the conservative well-off
lovers of noble English high-end cars suspecting Jaguar not to be
what they were once which opens the door to their hearts for the
other competitors. Expansions only in lower segments finally makes
Jaguar less exclusive and possibly hard to please customers willing
to change in the end.
Meanwhile, the Germans will take this chance on striking back the
British attacks of the last years by setting new standards and
launching more exclusive cars. Volkswagen as an example: even if the
new mid size Bentley which was introduced on this year's Paris Motor
Show is not only conceived to be a Jaguar rival but also to extent
Bentley's model range, it is for all that an alluring offer to the
clientele who want something British and more remarkable than a
Jaguar is currently reputed to be.
Jag should counterattack this by launching also a coupe that makes
crystal clear they are still a company able to keep up, one that
still produces fine vehicles only offered in small numbers by a few
exclusive manufacturers in the world. The new XJ would be an
appropriated platform for a project like this and, moreover, its
aluminium space frame a convincing technology for a big sporty
two-door cat too.
The draft we show looks anyhow as the well known models but it is,
surely contrary to your assumption, neither an X- nor an S-type
without rear doors and also no XJ. Its arch shaped roofline that
softly ends in a slightly inclined trunk lid makes it looking
felinely dynamic - just as expected of it but maybe emphasising the
jumping-cat-silhouette more than the four-door models do. As
Germans, we naturally didn't dare to create a new Jaguar style and
have drafted a less progressive design. Leaving this over for the
British designers we've made a more traditional car to show how a
Mercedes CL and Mid Size Bentley coupe rival could look.