Though it was intended to be recognisable as a Jaguar at the first
sight it shouldn't have similarities to the good old E-Type except
an extra long bonnet. Retro details didn't come into question to us
because the current Jaguar style has slowly developed in course of
time. Falling back on even older features wouldn't neither meet
Jag's sublime character nor would it be worthy of a fine car like
this. After all it isn't a fun car such as the new Beetle and the,
supposed British but for real German, Mini.
Ford, as owner of Jaguar and currently being in serious financial
difficulties, surely would figure out that they won't yield a penny
with it which is why the car is an unrealistic fantasy especially as
they also have the XK. But this car is an SL competitor, the CXJ
Coupe is conceived to rival the CL-class. Hard to say if it is
unnecessary or not but in any event the prestige competition will go
on. Perhaps it sets Jaguar under such a pressure that they will
launch a car in this style one day just to prove exclusivity, no
matter if they earn money with it or not. The Germans will do, you
can rely on, their very best to make this situation come true in
On the other hand, the diversification of the model ranges is simply
just a new but futile trend. Every combine attempts to get a bigger
piece of the sugar sweet cake whilst the demand in the high-end
vehicle segment doesn't grow, it declines. The fact that less
customers will have a bigger choice of models will surely determine
luxury car's exclusivity and from this perspective the cat seems to
jump in the wrong direction. Means, Jaguar's one-way-model- policy
is not suitable to preserve their excellent and exclusive image.
Not that a fine trade mark can't be expanded in lower classes. The
Mercedes story proves, as an example, that it works and teaches at
the same time how risky all the unavoidable concessions could be.
Finally, the CXJ concept is, indeed, no car that lovers of British
vehicles have missed so far but it definitely does good to Jag to
counterbalance the compromises they have and had to make and to show
that they still play in the league in which they always played.