One problem is doubtlessly that those flashy, dynamically styled MG models don't stand
for typical attributes of British passenger cars which are generally reputed to be
conservative and classic. Means: they aren't believably British in international view,
which is why many prospects in Europe rather prefer brands of an authentic sporty image
such as Honda, BMW, or Alfa Romeo.
Even in UK, the Rover models' camouflage isn't always considered to be something quite
fitting. The motoring magazine CAR recently said on the MG ZT: 'It's like seeing your
grandfather wearing Nike Air Max'. And, so the story will go on, Rover dies gradually and
consequently MG too. That's a pity but presumably unchangeable. The interest of investors
in such decomposing corpse is very low, also the dying Italian FIAT group is not all too
interesting for them.
But, if you think that it is easy to write such lines as a German, as somebody from a
nation of a superior motor industry, you are completely off the track. You better open up
your eyes widely. Do you see any German terms here. Nothing found? Right! In that case we are
the losers. No one wants to, and has to, learn our language just as no-one buys MG cars. Finally
these are losses we have to suffer, changes we have to accept in today's global economical
struggle that kills national symbols of identification. That's the way the world is, the way
we are, that's why MG Rover will die - only the strongest will survive because we don't
tolerate any deficiencies, don't accept getting less for our hectic painstakingly earned money
and the more we've got the more we want and the more we want the more we are dissatisfied.
We said this is no gloating statement and it's none. It's also no preachment and no
lecture for a better world but a pleading for reconceiving point of view. Take a look at
all these MG cars. Do they look great? Yeah, they do. Absolutely! Have they deserved to
be disesteemed because of a lack of a few litres trunk volume, leg or head room? No, they
haven't! And why the hell do so many people buy reasonable but faceless Japanese and
Korean cars? Simple answer: They cannot enjoy the things they afford, they're just too
fat and too dissatisfied! They rather focus on getting all available equipments they never
use, than being delighted by driving something special that provides real fun.
Yes, we know, if you have read these lines up to this point, you are not one of them and,
we also know that lots of people have to drive more practical cars than these but so you
should be someone who can't understand what we mean, there is only one thing we
would like to tell you: Please, forget our domain!
More about MG and Rover cars: www.mg-rover.co.uk