Says, shrinking them down to a profitable size doesn't come into question, especially when directed
from outside. This is, all in all, why experts doubt that FIAT will survive without new successful
investments. Also Volkswagen thinks so and has already been announcing a strong interest in buying
Alfa Romeo - FIAT's brand for emotive everyday cars. Just in case the Italians arrive at the point of
being convinced of needing any money. Seniore Montezemolo, boss of the FerrariMaserati group which
belongs to the FIAT holding, and not to FIAT Auto like Alfa Romeo for instance, recently said he
thinks Alfa would perfectly complete the company he leads. In view of the planned close cooperation
of Volkswagen and the FerrariMaserati group in matters of technology and distribution, it seems there
are two singing the same tune.
Our guess is Alfa Romeo will become a part of Montezemolo's sports car section soon, which allows
FIAT to make sure that Alfa remains Italian as well as holding share in it. Wolfsburg will certainly
be ready to transfer a nice price for a share in the new Ferrari-Maserati-Alfa combine. Thus, VW would
profit from the noted Italian brand names, their know-how and the gain it earns. Turin gets a few Euros
from VW - which would be very welcome there. In other words FIAT could remain Italian and Ferrari,
Maserati and Alfa cars become products of a German-Italian joint venture. Everybody happy? We think so.
VW's appetite for more brands would be satisfied as well as Fiat Auto's hunger for fresh capital. Italy's
soul won't have to cry about the loss of any national automotive identity symbols, and Aston Martin will
be proud of being the only European sports car maker that doesn't use components from VW, in contrast to
Bugatti, Lamborghini, Maserati, Ferrari and Porsche.