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Lamborghini, a sister brand of Audi, is unfortunately infected with the
same disease like the other Volkswagen divisions. The virus name's is
diversification. On the one hand, VW launches a luxury sedan in S-class
style whereas Bentley is going to expand its range to a lower class by
offering a car of the same size.
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Nothing else but Volkswagen's aggressive product strategy requires this
massive growth that could be seriously dangerous for a make. It may be a
pretty advantage when cars share know how and costs! The more model lines
share components the less expensive their production will be. But some
brand names are known for exclusive series and not for mass production.
Manufacturing such vehicles in all too large numbers means to damage
their reputation possibly.
This is doubtlessly the case with Lamborghini. Only a few affluent people
appreciated these uncomfortable car's manners and afforded one. Its rough
and loud character stands completely out of conventional luxury items, no
matter if cars, yachts or planes. A Lamborghini is made for a pleasure of
a different and very special kind. It is designed to feel the dynamic of
acceleration, it's made to experience velocity and brake forces, not to be
something very pleasant in terms of convenience. All in all it is not a car
to everyone's taste. Spoken with other words, it has only two things in
common with a Ferrari. It is a sports car and it's an Italian one!
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