The U.S. Americans are interested in things that seem trivial to us in Europe.
Whilst no one wants to know what their Premiers, Prime Ministers or Chancellors
do while they are smoking cigars, it seems to be different at the southern part
of North America. As a British newspaper recently wrongfully claimed that the
German chancellor Gerhard Schröder would have an illegitimated love affair,
the interest in Germany was extremely low as national newspapers started to spread
this nonsense. On the other hand, launching the German cult comic movie Werner in
the USA failed because it turned out that too much scenes, not in agreement with
the American moral concept, had to be detached. Smoking, drinking and belching as
well as farting may not be publicly shown. Very morally - our American buddies.
Regarding cars, North American conventions are less restraining. Fat and gas
guzzling SUVs are all the rage and waste non-renewable resources, which is deemed
to be undecent in Europe. Nevertheless, the motor industry here provides what the
American market cries for. Besides BMW, Mercedes, Porsche and VW also Volvo has a
model in store that is considered to satisfy this market's requirements. Although
they all are more smaller vehicles of this sort, just to meet European standards
too, the Germans are about changing this. Merging van and SUV, wrapping it up in
car bodies looking like pretty sporty station wagons, they are going to launch
their own type of crossover vehicles soon.
Whilst the Japanese make the same as the Americans do, the Germans' concept
combines exterior dimension of larger American midsize SUVs and European compact
vans' multi-flexible interior. Show cars such as Mercedes Benz' GST and Audi's
Pikes Peak already gave foretaste on what is to come. And though BMW hasn't
presented an exhibit of this kind so far, it's safe that something like that
will come from Munich too. Besides the concepts of the German premium automakers
which are very similar to each other, also the roles they play within the
respective model ranges are nearly identical.